Christmas Shopping? Click here to find out more about our Christmas delivery times, returns, and contact information
Find your nearest stockist

Shop By Brand


Love it!

Really nice mellow flavour, not sweet, sickly and over-powering as some other brands can be. Won't change from this flavour!


Dark Havana

I think this is a wonderful liquid. It has a nutty coffee taste that really makes it authentic. Very nice to vape alone but I add to the regular tobacco cirro liquid too.

Suzanne Campbell

Couldnt do without these e-cigs

Having smoked all my adult life, I have tried so mant times to quit in the past. I made a New Years resolution at the end of 2012 and havent smoked since. I went 7 months without a fag and the urge to restart was so strong I had to go on e-cigs as I would only be letting myself down if I touched real fags. I tried other brands briefly but nothing touches the quality of 10 Motives. I cannot stand being around smokers now and the smell of smoking and second hand smoke in the air makes me feel quite ill and reminds me of the damage I have been doing to myself and others for many many years. Fortunately I have not suffered any health defects mirculously as my GP tells me, and all I can say is that I will never smoke again and can recommend ten motives to anyone who seriously wishes to quit for good. I was a complusive smoker, so if I can do it anyone with a small degree of will power can.

Graham (Surrey UK)

Vype Liquid Caramel Marshmallow

I highly recommend this flavour as it's not harsh at all and as I've tried some of the others this one is my favourite

Gwyneth Pike

Gone to heaven

These are delicious, I thought nothing could top the Cherry ones as a flavour but 10motives you have done it again. They have a lovely thick creamy sort of peach flavour, like a posh fromage frais is the only way I can describe it. If you like the Cherry and Strawberry ones I am sure you would like these too.



What are electronic cigarettes/e-cigs?

Electronic cigarettes, or e-cigarettes, are alternatives to traditional tobacco smoking. It is widely acknowledged that most of the harm associated with conventional cigarettes is caused by the toxicants in the smoke produced by the burning of tobacco. We are dedicated to the development and commercialisation of alternative nicotine products that don’t contain tobacco to deliver nicotine to the user.


Depending on your taste, the Ten Motives website stock regular, low and high nicotine strength refills for e-cigarettes. If you want to add some variety to your vapour, you can choose from an extensive range of flavoured refills including menthol, vanilla, strawberry, and even blended varieties! The range also includes eLiquids and refills at different VGPG ratios.

Did you know:

Ten Motives and Cirro eLiquids are manufactured in the UK to a pharmaceutical grade, ensuring consistent safety and quality

 Ten Motives and Cirro products are fully compliant to all relevant UK & EU e-cigarette regulations and trading standards

All 10Motives and Cirro products contain zero tar*
*By ‘no tar’ we mean no tobacco derived tar. This quality does not necessarily mean this product is less harmful than tobacco products

10 Motives is the #1 UK ciga-like *
*10Motives 71% value share in cigalike format – Nielsen Scantrack, YTD Data to: WE 10.11.18

Cirro is the #1 eLiquid brand *
*9.1% market share, Nielsen Scantrack value share % 2018 YTD Data to: WE 27.10.18

To use the 10 Motives website you must be aged 18 years or over.

Please verify your age before entering the site.

I am over 18 I am under 18

You must be over 18 to use the 10 Motives website, you will now be redirected to Google.

Sign up today!

Receive the latest news about our products!

Thank you for signing up!

Ask a question

Send Message