Christmas Shopping? Click here to find out more about our Christmas delivery times, returns, and contact information
Find your nearest stockist

Shop By Brand


Fantastic Innovation

The charging case is well worth the money as it does indeed last for 4 or 5 battery charges when your out and about. Makes vaping so easy and after 4 months on ten motives I have no desire whatsoever to go back to smelly smoking :-) Def my favourite e cig - the only one I buy now. If I had one wish it would be that Ten Motives offered a loyalty scheme as other sires do - points for each pack of refills so eventually you get a free one? Just a suggestion?


The Best Value for money

Ive tried lots of vaporisers but this really is the best!!! easy to use, no excessive stupid cleaning required as you have to do with much more expensive models. Totally reliable, i really recommend this product. Buy it you wont be disappointed, it really is the best!!!!


Bvc coil

These are really good and last well





Long lasting

Great flow and good amount of vapour and flavour. Highly recommended.

Richard Moss


What are electronic cigarettes/e-cigs?

Electronic cigarettes, or e-cigarettes, are alternatives to traditional tobacco smoking. It is widely acknowledged that most of the harm associated with conventional cigarettes is caused by the toxicants in the smoke produced by the burning of tobacco. We are dedicated to the development and commercialisation of alternative nicotine products that don’t contain tobacco to deliver nicotine to the user.


Depending on your taste, the Ten Motives website stock regular, low and high nicotine strength refills for e-cigarettes. If you want to add some variety to your vapour, you can choose from an extensive range of flavoured refills including menthol, vanilla, strawberry, and even blended varieties! The range also includes eLiquids and refills at different VGPG ratios.

Did you know:

Ten Motives and Cirro eLiquids are manufactured in the UK to a pharmaceutical grade, ensuring consistent safety and quality

 Ten Motives and Cirro products are fully compliant to all relevant UK & EU e-cigarette regulations and trading standards

All 10Motives and Cirro products contain zero tar*
*By ‘no tar’ we mean no tobacco derived tar. This quality does not necessarily mean this product is less harmful than tobacco products.

10 Motives is the #1 GB’s cig-a-like*
*Ten Motives is the best-selling Cigalike brand (Rechargeable and Disposable) in Great Britain, being ranked as the first brand in value and unit share for the Great Britain total retail market in YTD 2022, Nielsen, WE 28.

ten motives logo

To use the 10 Motives website you must be aged 18 years or over*

Please verify your age before entering the site

*18+ only. This product contains nicotine and is addictive. For adult nicotine or tobacco consumers only.

Sign up today

Receive the latest news about our products!

Thank you for signing up!

I would like to receive email marketing about news, offers and promotions relating to Ten Motives and all other current and future brands of British American Tobacco UK Limited and Nicoventures Retail (UK) Limited.

You have the right to withdraw your consent at any time, including by using the unsubscribe option in the messages you receive.

You also have the right to object at any time to any use of your personal information for direct marketing and related profiling. To find out more about how we use your personal information and your rights, please see our Privacy Notice.

Ask a question

Send Message