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About Us

Our Passionate Approach

There can no longer be any doubt that smoking kills close to 100,000 people annually in the UK, and costs the NHS between 3 and 6 billion pounds per year. Tobacco smoking can only be considered one of the greatest drains on our pockets, public services and productivity besides the immeasurable effects on individuals and their families.

We all have some experience of the catastrophic effects of tobacco smoking and harm reduction is a growing concept with smokers and indeed non-smokers all over the world. We’re passionate about our products because they provide a realistic alternative to tobacco which has already proven immensely popular with our thousands of online and retail customers.

About E-Cigarettes

Electronic Cigarettes, or ‘E-cigarettes’ are intended as an alternative to traditional smoking where tobacco is lit and burned. Cigarettes contain over 4,000 chemicals of which 43 are known to be carcinogenic, although it is nicotine which causes the physical addiction and cravings. Our products consist of several different battery-powered devices which provide doses of nicotine via inhalation from a vaporised Propylene Glycol/Vegetable Glycerine and nicotine solution, thus delivering the substance the body craves without the added risk.

In addition, the vapour released also provides flavour and a throat hit, further emulating the physical effects of smoking. This coupled with the action of having something in your hand which you can inhale on provides a very close replica actually smoking, yet no tobacco, smoke, or combustion is involved in the process.

More recently The Royal College of Physicians has endorsed the use of E-cigarettes in existing smokers, citing the huge reduction in risk compared to traditional cigarettes. Public Health England have also estimated that E-cigarettes are around 95% safer than smoking tobacco along with dispelling some of the public concern over their safety.

E-cigarettes are proving to be an increasingly accepted alternative to tobacco and we are proud to have our roots based in the earliest foundations of tobacco harm reduction.


Please Note

Ten Motives products contain no tar or tobacco and are intended for use by existing smokers aged 18 or over. Ten Motives products contain nicotine which is an addictive drug. If unsure before commencing use, please consult your doctor. Ten Motives products are not intended as nicotine replacement therapy or as a smoking cessation product. Ten Motives have all relevant Safety Certificates (CE & RoHS) making them legal to use in the UK, USA & EU.

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