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Accessibility Statement

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Accessibility Statement

1. Commitment to Accessibility

We are committed to ensuring that our website is accessible to as many people as possible, regardless of ability, technology, or circumstance.

We aim to provide an inclusive digital experience that reflects our values of accessibility, diversity, and inclusion.

This statement outlines our current accessibility status, known issues, implemented features, and ongoing improvements.

2. Accessibility Standards

We aim to meet the Web Content Accessibility Guidelines (WCAG) version 2.2 Level AA and EN 301 549: European standard for digital accessibility and the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018. These guidelines define how to make digital content more accessible for everyone, including people with disabilities.

We review the accessibility of our website and digital services whenever significant content is added or major structural changes are made, to maintain ongoing compliance.

 

3. Accessibility Status

This website is partially compliant with the Web Content Accessibility Guidelines (WCAG) version 2.2 Level AA and EN 301 549.

We are actively working to address known issues and improve our level of Level of conformance as listed below.

4. How Accessible This Website Is

We strive to make our website accessible and usable with assistive technologies, including screen readers and keyboard-only navigation. However, we are aware of some   areas that may not yet fully meet WCAG 2.2 AA / EN 301 549 and are working to improve them.

5. Enforcement procedure

The Equality and Human Rights Commission (EHRC) is responsible for enforcing the Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 (the ‘accessibility regulations’). If you’re not happy with how we respond to your complaint, contact the Equality Advisory and Support Service (EASS).

6. Feedback and Contact Information

If you experience any accessibility issues or need information in a different format, please contact us:
  • Phone: 01270 897 444
  • Email: INFO@10MOTIVES.COM
We aim to respond within 1 working day.

7. Requesting Alternative Formats

We are committed to making both our website content and written communications accessible. If you need information in an alternative format that cannot be accessed using your assistive technology, please contact us. We will consider your request and do our best to provide a format that meets your needs.

8. What We’re Doing to Improve Accessibility

We are committed to continuous improvement and take the following steps to maintain and enhance accessibility:

Accessibility Testing

  • Regular manual and automated testing.

Accessibility Training

  • Ongoing training for relevant staff involved in digital content and design.

Accessibility Oversight

  • External audits and internal reviews.
  • Plain language content and glossary support.
  • Advice and consultation on inclusive design.

Content Creation

  • All new content aims to conform to WCAG 2.2 AA / EN 301 549.
  • We strive for clarity, simplicity, and customer-focused language.

9. Accessibility Features

We are actively working to implement several features to ensure our website is accessible to as many users as possible:
  • Visible keyboard focus indicators to help keyboard-only users track their position on the page.
  • Screen reader compatibility, including proper use of landmarks, headings, and descriptive link text.
  • Alternative text for informative images, and empty alt attributes for decorative images.
  • Sufficient colour contrast for text and interactive elements to support users with low vision or colour blindness.
  • Semantic HTML and ARIA markup to support assistive technologies.
  • Logical tab order and properly labelled form fields to ensure a smooth navigation experience.
  • Print-friendly layout that removes unnecessary styling and navigation for ease of offline reading.

10. Non-Accessible Content and Planned Improvements

The content listed below is non-accessible for the following reasons and are actively working to address them: 
  • Pop-ups: Some dialogs do not receive keyboard focus or are not announced by screen readers
  • Forms: Certain forms are not fully navigable by keyboard, and error messages may not be announced
  • Main navigation: Inconsistent behaviour when used with a keyboard or screen reader
  • Focus Indicators: Some interactive elements lack visible focus styling.

If you encounter any additional issues not listed here, please let us know.


11. Supported Browsers

Our website is designed to work with the latest versions of:
  • Google Chrome
  • Mozilla Firefox
  • Microsoft Edge
  • Safari (Mac and iOS)
  • Chrome on Android.
For the best experience, we recommend using an up-to-date browser.


12. Customising Your Experience


You may be able to improve your experience by adjusting your device or browser settings:
  • Zoom: Use Ctrl + or Cmd + to zoom in or out.
  • Font Size: Adjust via browser or system settings.
  • Contrast: Enable high-contrast mode via your operating system.
  • Assistive Technologies: Our website is compatible with screen readers, screen magnifiers, and voice control software.
For more guidance, visit the W3C’s tips on customising your computer for accessibility.

13. Accessibility Resources

We recommend the following free tools and resources:
  • W3C Web Accessibility Initiative
  • NVDA Screen Reader for Windows

14. Statement Review

This statement was prepared on 26th June 2025. If you have any feedback or spot an issue we’ve missed, please contact us. Your input helps us improve.

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Ten Motives products are intended for use by existing smokers aged 18 or over as an alternative to tobacco cigarettes. Not to be used by children. Please consult your doctor before using Ten Motives products if any of the following apply to you: if you are pregnant, planning to become pregnant or breast feeding; if you have a medical condition, unstable heart condition, severe hypertension or diabetes; if you are allergic/sensitive to nicotine of any of the ingredients; if you are unsure of use/ suitability. Do not use if you are allergic to any of the ingredients. Ten Motives electronic cigarettes may be hazardous to health and contain nicotine which is addictive. Keep Ten Motives products out of reach of children.

18+ only. The product contains nicotine and is addictive. You should not use this product if you do not already use nicotine.

© Ten Motives whose registered office is at Building 7, Chiswick Business Park, 566 Chiswick High Road, London, England, W4 5YG. Company No: 10235033, VAT No: GB 490572474.

A logo features bold black text reading "MOTIVE," with a small orange rectangle above the "M," suggesting emphasis or branding design. The background is plain, focusing attention on the text. A stream flows between tree-lined banks in a sunlit forest, reflecting the surrounding greenery. Sunlight filters through leaves, creating dappled patterns on the water's surface.

To use the 10 Motives website you must be aged 18 years or over*

Please verify your age before entering the site*

*18+ only. This product contains nicotine and is addictive.
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